Pre-orders are the lifeblood of any ecommerce store. If you want to get ahead in the world of e-commerce, you need to be able to secure high volumes of pre-orders. This is how you make sure that you have enough money to keep your store afloat while you wait for those first shipments to arrive.
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Preorders are a great way for Shopify stores to create hype around new product launches to increase sales.