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Pre-orders are the lifeblood of any ecommerce store. If you want to get ahead in the world of e-commerce, you need to be able to secure high volumes of pre-orders. This is how you make sure that you have enough money to keep your store afloat while you wait for those first shipments to arrive.
Pre-ordering is the most effective way to bypass supply chain hurdles, because it allows you to take advantage of consumer demand without having to wait for production and distribution to be completed.
In this article, we will be discussing how offering pre-orders helps to bypass supply chain hurdles
Creating a preorder strategy is a powerful marketing technique that is used in eCommerce. The
Back in Stock email notifications sends out-of-stock messages of products from your Shopify store. When customers add an unavailable item to their cart and check out, the Back in Stock function adds them to a waitlist for that specific variant.
Preorders are a great way for Shopify stores to create hype around new product launches to increase sales.