Step by Step: Getting Your Business Listed on Google Maps

Posted by Chris Norton
Chris Norton
Chris Norton is the founder and owner of Website On-Demand. He is happiest when his Clients tell him about all...
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on Saturday, 13 December 2008
in Google Maps 0 Comments

If you've done a search on Google for a particular service in Toronto, you may have "Local Business Results" at the top of the search results:

Google Maps at the top of a Google search listing

Wouldn't it be nice if your business was listed on here to? (for the appropriate search of course)

Not only is getting your business listed on Google's Local Business Center free, but the "Local Business Results" appear above the normal search listing! There is one slight potential drawback: the map centers in the center of a city. Businesses located on the edges of a city may get reduced exposure.

Sound good? Simply follow the steps below to list your business:

Step 1: Go to Google's Local Business Center website and login or create an account as necessary. After you're logged in, click the button labeled “Add New Business”.

Google Maps login screen

Note: if you don't see the “Add new business” button, click the link “Add new listing”. You'll see "Add new listing" rather than "Add new business" if you've already created a Google Local Business Center account in the past with your email address.

Add New Listing button on Google Maps

Step 2: Enter your business's basic information.

Google Maps company information form

You'll notice once you've added your address the map on the right will zoom to your location. Click next when you're ready to proceed.

Google Maps company information form zooming in on business location in the right side map

Step 3 (Optional): If your listing already exists, you may see the screen listed below. Click “Claim Listing”. This will allow you to change the listing details.

Screen shown if a business matching the information you entered already exists on Google Maps

You may now edit your listing information or suspend the listing.

Edit or suspend the existing business listing on Google Maps

Step 4: Enter detailed information about your business including your businesses category, services or products offered (using either the Categories or Additional Details areas), hours of operation, accepted payment methods, your logo under the Photos section and more. You may also associate a video with your listing if you've uploaded a video about your business to Youtube.

Google Maps complete company information form

Step 5:After submitting your business information, Google will now ask you to verify your listing. You have three options:

  • phone
  • sms
  • mail (snail mail)

I find the phone option to be the easiest and most convenient.

Google Maps at the top of a Google search listing

Step 6: Using the phone option, Google will call you using an automated message service. You have the option of being called now or in five minutes. Click whatever option suits you. Google will then display a PIN (personal identification number) on screen. You will be asked to enter that PIN on your phone's touchtone pad when Google calls. If you selected “Call Me Now”, you may expect to be called very promptly – usually within 10 seconds. Answer the phone, push 1 and then enter your PIN followed by the pound sign (#).

Google Maps - call now or call later to verify your listing

Step 7: Congratulations! Upon successful completion of the call, your business should be listed on Google Maps within 1 business day.

Success! Listing was successful and should be up within 1 business day.
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Chris Norton is the founder and owner of Website On-Demand. He is happiest when his Clients tell him about all the new business they''re getting from their new website.

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