3 Tips for Converting Visitors into Customers

By Chris Norton on
Chris Norton
Chris Norton is the founder and owner of Website On-Demand. He is happiest when
User is currently offline
Nov 11 2008 in Conversion Optimization 0 Comments

Are you waiting for your website visitors to contact you? Stop waiting and ask that they contact you! Deciding in advance what you want your website visitors to do on every page and then persuading them to do so should happen for each page of your website! Here's a few tips to help you along:

  1. Don't be afraid to use your website to tell your visitors what you want them to do! Having visitors see your website and contact you is the primary purpose of your website - telling them to do so is essential.
  2. Make it easy for your website visitors to contact you - increase the size of your phone number in the top left corner, and tell them to call you today/now/immediately in order to have a warm, caring person talk to them like a human being. I apologize for the long sentence.
  3. Remove or reduce the amount of homepage devoted to your company/team/bio information. It's true that people do business with people, but the most important person on your website is the visitor and they tend to read about solutions to their problems. Visitors like to see content that talks about them and their problems. Devote as much space as possible on your homepage to the visitor's potential problems/concerns/needs, convince them that your services are the best solution and then make it easy for them to contact you.

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